Avs Designs.

GoBeyond – Redefining Travel Planning with Smart Guidance

Overview

GoBeyond is a self-initiated conceptual project designed to solve common frustrations travelers face while planning trips. The goal was to integrate itinerary planning, real-time recommendations, and one-click bookings into a single platform—powered by AI and smart automation.

Simplifying Trip Planning with a Personalized & Seamless Experience

• Project type: Self-initiated
• Role: UX Designer
• Key Responsibilities: Research, Wireframing, UI Design, Prototyping

The Challenge

Why Was GoBeyond Needed?

Planning a trip involves navigating multiple platforms—flights, stays, activities, and local transport—leading to information overload and decision fatigue. Travelers often face:

• Too Many Options: Users struggle to compare and finalize bookings.
• Lack of Personalization: Generic recommendations don’t match unique travel styles.
• Scattered Information: Switching between multiple platforms disrupts the journey.
• Unexpected Issues: Last-minute surprises due to poor planning or missing insights.

💡 How might we create a unified, AI-powered travel platform that simplifies decision-making and enhances the trip experience?

Research & Insights

Understanding the Traveler’s Journey

To validate these challenges, I conducted:

• User Surveys: Gathering insights on trip planning habits and frustrations.
• Competitor Analysis: Studying platforms like Airbnb, Google Trips, TripAdvisor, and Expedia.
• Traveler Interviews: Understanding real-life struggles in trip planning.

Key Findings

• Travelers often feel overwhelmed with too many choices.
• Many prefer a single app for itinerary, booking, and local tips.
• Complex UX and scattered information lead to abandoned bookings.
• Personalized recommendations and local insights are highly valued.

🔎 Opportunity Identified:There’s a gap in the market for a platform that combines planning, booking, and real-time guidance into a smooth, user-friendly experience.

The Solution

GoBeyond is a smart travel planning platform that provides:

✔ Smart Itinerary Builder

• Personalized trip plans based on budget, interests, and duration.
• Automated recommendations for activities, restaurants, and local experiences.

✔ One-Click Booking

• Integrated system for flights, stays, and experiences.
• Eliminates the hassle of switching between multiple websites.

✔ Smart Local Insights & Real-Time Updates

• Hidden gems, cultural etiquette, weather alerts, and safety updates.
• AI-driven recommendations based on location and traveler interests.

✔ Offline Access for Travelers

• Essential itinerary details, maps, and emergency contacts available without internet.

Design Process

• Empathize: Conducted user interviews & surveys to identify pain points.
• Define: Created user personas & journey maps.
• Ideate: Developed wireframes & sketched possible solutions.
• Design: Created high-fidelity UI mockups & interactive prototypes in Figma.
• Test & Iterate: Conducted usability testing, refined UX flows for seamless navigation.

Key Design Decisions

💡 Simplicity-First UI

• Minimalistic navigation focused on user priorities.
• Smart filters to refine trip options in seconds.

💡 Smart Itinerary Planning

• Itineraries adjust dynamically based on user preferences.
• Users receive real-time travel insights like weather alerts and crowd levels.

💡 End-to-End Travel Experience

• No need to switch between apps—everything is in one place.

Final Outcome

GoBeyond envisions a more intuitive, efficient, and enjoyable way for users to plan their trips. By integrating AI-driven planning, real-time recommendations, and seamless booking, it reduces the complexity of travel planning and creates a personalized experience for every user.

While this remains a conceptual project, the design and research insights lay the foundation for a smarter travel platform that can be developed in the future.

👀 Want to explore the full design process?

View the detailed case study →